EU seeks input on ad repository guidelines under the DSA
Original title：Call for evidence on advertising repositories
What happened
The European Commission is running a call for evidence from 4 November to 2 December 2026 on technical guidelines for advertising repositories (ad libraries) under the DSA. The guidelines target very large platforms and search engines, so small site operators have no direct obligations.
Who is affected
- Providers of very large platforms or search engines in the EU
- Ad industry staff following EU ad transparency rules
What to do
If you are not a VLOP or VLOSE provider, no action is needed. If you work with such platforms' ads, decide whether to submit input by 2 December 2026.
About this policy
- Jurisdiction
- EU · European Commission
- Who it applies to
- VLOPs, VLOSEs and the advertising industry in the EU
- Comments due
- 2 Dec 2026
DraftConsultationAdoptedIn force
Why this flag
ガイドライン策定に向けた意見募集であり、現時点で新たな義務や期限付きの対応は発生しないため、情報提供のBLUEが妥当。
Blue flag: be aware — Policy, research, industry trends and guides that need no immediate technical action.
Sources
- Primary source：European Commission – Digital Strategy ↗